Destination of the Week: Santa Catarina

Source WTTC:  The importance of Travel & Tourism to Santa Catarina’s economy is indisputable, yet much of the destination’s potential remains largely untapped.  The state’s unparalleled diversity in terms of landscapes, cultures and people is little known outside Latin America – and Perhaps even Brazil.

Primarily known for its beach resorts – a number of which rank among the best in the world – Santa Catarina is blessed with a wealth of other attractions that could prove just as appealing, if not more so, to potential visitors. Most importantly, further development and promotion of new markets and segments could help extend the season and spread the benefits of tourism across the state

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